Privacy Policy

Online Advertisements

In order to place an advertisement on the Ad Trader website, you will need to register. We will require you to supply your name, e-mail address, postal address, postcode and telephone numbers.

Depending upon the classifications you have chosen, the publication the advert is going to and the type of advert you wish to place, you may have to pay to place the advert and provide your payment details. Payment details are taken over a secure connection.

Searches

In order to conduct a search on the Ad Trader website, we will require you to supply a postcode and a keyword of the item you are searching for i.e. "bike".

General

Ad Trader is a trading name of Trader Publishing Limited a company within the Trader Media Group ("Group") and information supplied to this website may be shared within the Group and with other third parties as detailed in this Privacy Policy under the heading "Disclosure of Information". Please note that your advert may appear in one of the Group's partner publications or websites or on other third party websites selected by us.

When registered, Ad Trader is committed to continually improving and enhancing the service we offer and you will be notified of these changes by email or SMS.

If you choose to subscribe to the Ad Trader SMS Service, please review our SMS Terms & Conditions for further details relating to this service and how to stop receiving SMS messages.

You have the right to access all personal information held by Ad Trader relating to you and to rectify any inaccuracies in the information held. Further enquiries should be made in writing to Customer Care, Trader Media Group, Willow House, Woodland Business Park, Newton Le Willows WA12 0HE.

If you wish to access your personal details as held by Ad Trader, a charge of £10 will be made.

We have taken measures to ensure that information supplied to us is held securely. As a consequence; we may occasionally request proof of identity before allowing access to your personal information.

Online Advertisements

Telephone numbers and email addresses supplied as part of an advertisement will be used to contact you for the duration of the booking. These enable a potential buyer to contact you. The postcode is collected in order to provide a map position for each item within our database. This enables potential buyers to locate items for sale using a postcode search within a set radius of their postcode.

Registration

Email addresses are collected in order to send registered users their chosen password and constitutes part of your log-in details. From their registered profile the user can access their My Ads page and My Account page at any time in order to update their details. Other registration information is collected for a number of purposes including without limitation:

1. Placing your advertisements in Ad Trader (website and publications);
2. To provide our website visitors with monthly email updates of recent improvements or new offers;
3. To support our E-alerts functionality, whereby visitors to our website can store settings on item searches and/or set up alerts to be notified (by email) when a specified item appears for sale on the Ad Trader website. Unless a visitor supplies their email address, we are unable to send such alerts;
4. To generate an overall audience profile of visitors using the Ad Trader website. This information is then used to assist in developing relevant content on the website; and
5. For fraud prevention purposes, assisting with police investigations and/or enquiries and/or complying with statutory and regulatory obligations.

Use of Email Seller Facility

When you register with us, You provide us with your email address. When placing an advert, if you select the Email Seller option this enables other users to contact you directly, initially via a contact form. On responding to this contact form request, your email address will be disclosed to the other user. Similarly anyone using the Email Seller Facility and submitting a contact form acknowledges that by submitting such a form, their email address will be passed to the other user.

Where users are involved in a transaction via use of the Email Seller Facility, they may have access to each other?s name, User ID, email address and other contact and address information.

By using the Email Seller Facility, users agree that they will only use the information provided to them for:

• Ad Trader transaction related purposes that are not unsolicited commercial messages;
• Using services offered through Ad Trader; and/or
• Other purposes that the user expressly chooses.

Disclosure of Information

We may disclose any information that we collect from you to:

1. Other companies within the Trader Media Group;
2. Third parties whose products and/or services we think may be of interest to you;
3. Third party websites selected by us to whom we may send your advertisement(s);
4. Credit reference agencies and finance companies; and / or
5. Fraud prevention agencies, the police, the Financial Services Authority and/or other regulatory authorities.

In exchange for completing a self profiling questionnaire members of MYOFFERS are entered in to prize draws. The questionnaires are sponsored by Ad Trader who determine the type of data they would like to collect. By registering with MYOFFERS you are providing your consent for information to be collected about you so that MYOFFERS and third parties including Trader Media Group can send your communications via email, sms, voice, post or other appropriate means relating to products and service that may be of interest to you.

You can deregister from MYOFFERS by visiting http://www.myoffers.co.uk/myaccount.asp and then select the deregister button shown within My Account.

When you visit the Ad Trader website we issue a "cookie" or unique identification code that enables us to recognise your computer and store settings to help facilitate your use of the website.

Why we use cookies

When you visit the Ad Trader website we issue a "cookie" or unique identification code that enables us to recognise your computer and store settings to help facilitate your use of the website.

• Keeping you 'logged into' the website. This mean you can place adverts or see extra information when viewing advert details;
• The ability to pre-fill the search form with your postcode, thus preventing the need to re-input it each time you need to run a search;
• A recent archive of ads from the My Ads link
• Access to our E-alert functionality;
• Fast page load times by storing common information;
• A limit to the number of occasions you are exposed to certain display advertisements on our website (such as banners and pop-up boxes). On most occasions this will mean you never see the same pop-up advertisement more than twice each time you visit the Ad Trader website;
• Tracking the relative demand for different items on the website. Such information enables us to better target advertising;
• Tracking the relative popularity of disparate parts of the website. This in turn enables us to concentrate our efforts on developing more parts of the website that are generating the greatest consumer demand.

Please note you need to enable cookies in your browser in order to place an advert. For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit www.aboutcookies.org.

Automatic Logging of Session Data

We automatically log generic information about your computer and your computer's connection to the Internet which we call "session data". Session data consists of things such as device information, IP address, operating system and browser software information, and the activities conducted by you while on our site. An IP address is a number that lets computers attached to the Internet, such as our web servers, know where to send data back to the user, such as the pages of the site the user wishes to view. We collect session data because it helps us to anaylse such things as what items visitors are likely to click on most, the way visitors are clicking through the site, how many visitors are surfing to various pages on the site, how long visitors to the site are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. It is possible to determine from an IP address a visitor's Internet Service provider (ISP) and the approximate geographical location of his or her point of connectivity. We may also use some session data, such as the pages you have visited on our site, to send you e-mail messages focused on matters that you may be interested in, unless you have previously opted out of receiving such messages. We also use session data to help prevent fraud and unauthorised use of our site.