Advertising Terms & Conditions

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In these Conditions "We", "Us", "Our" means Trader Publishing Limited trading as 'Ad Trader', "You", "Your" means any person, firm or company ordering advertisements with Us for inclusion on the Website and in the Publication, "Website" means the website located at www.adtrader.co.uk and "Publication" means the Ad Trader publication.

Definitions of Adverts

Private Ads Offered:

  • Any item(s) that was (were) solely for a person's own personal use.
  • Full time/part time employment offered by a company.
  • Holiday homes/timeshare for sale.

Private Ads Wanted:

  • Any item(s) wanted for a person's own private use.
  • A permanent position required by an individual (must state permanent in advert).
  • Old cars required for banger racing (hobby).
  • Items required by private collector (must state Private Collector in advert), although offered and wanted items in the same section is not allowed.

Trade Ads Offered:

  • Any service offered in exchange for payment.
  • Dogs for stud, as this is usually in exchange for payment.
  • Livery, stabling or yard facilities for horses available for rent.
  • Holiday homes for rent.
  • Avon/Betterware/Tupperware agents required.

Trade Ads Wanted:

  • Items wanted in association with a person's business, e.g scrap items to be purchased for reconditioning.
  • Work wanted by a self employed tradesman.

Unacceptable Adverts

  • Shotguns, handguns, air pistols, rifles, and other firearms including ammunition, de-activated weapons, replicas and antique guns / ornamental weapons are not acceptable.
  • No knives.
  • Adult videos/material are not acceptable.
  • Adverts requiring home workers are not allowed.
  • Models wanted by amateur photographers are not acceptable. However, models required by registered model agencys are acceptable.
  • Masseurs and beauty therapists need to produce proof of training/registration before advertising in the business section. Please email or send a copy of your certificate to your nearest centre.
  • No crossbows.
  • No magpies, chicks or eggs.
  • No endangered species.
  • No birds of prey.
  • Tortoises cannot be accepted without relevant documentation. Please email or send a copy of the ducmentation to your nearest centre.
  • No cash offers in council exchange ads.
  • No adverts for smart cards for satellite systems (D2 Mac decoder).
  • No laser pointers, laser pens, speed camera detectors or radar detectors.
  • No rewards offered.
  • No Sky D2Mac smart cards.
  • No Sony PlayStation games on silver disc modification or convertor chips for Sony PlayStation Software copied onto blank CD's.
  • No copies, i.e. jewellery, CD's, clothes, perfume, it is illegal (As advised by Trading Standards).
  • No cigarettes, cigars or alcohol. We are not licensed to sell these goods. (As advised by Trading Standards).
  • No CB radios - Superstar 360, President Lincoln, Sideband radios, CB radios with AM facility, Colt 1200 DX with low/med/high frequencies, Long range cordless phones, video senders. Radios with 80 channels are illegal.
  • No consumable products including alcohol and any milk.
  • No prescription medication.
  • No catapaults, man traps or animal traps.
  • No Calor Gas bottles. These remain the property of Calor Gas.
  • For the purpose of advertising Puppies include any dog 6 months and under.

Dangerous Dogs Protocol

Ad Trader in conjunction with other classified advertisers has agreed to abide by the recommendations of the Pets Advisory Advertising Group. Made up of The Kennel Club, Battersea Dogs Home, Dogs Trust, the RSPCA, Cats Protection League and others.

Under the Dangerous Dogs Act 1991 it is an offence to advertise the following breeds.

  • American Bulldog
  • American Pitbull Terrier
  • American Stafford
  • Bandogge
  • Fila Brasileiro
  • Japanese Tosa
  • ABPT
  • AmStaff
  • Bandog
  • Irish Staff
  • ISBT
  • Pit Bull Terrier

The agreement is that we will not accept advertising for any crosses of the above breeds, or alternative naming conventions for the above breeds.
In addition we will not accept advertising for breeds that imply that they have been specifically bred for aggression or dog fighting.

In addition we will not accept advertising for breeds that imply that they have been specifically bred for aggression or dog fighting.

Please note that the above lists are not exhaustive and we may refuse to advertise any item at our discretion.

Orders for insertion of advertisements on Our Website and in the Publication are subject to the following Conditions and the placing of an advertisement with Us is deemed acceptance of these Conditions.

Where you are a consumer, nothing in these Conditions affects your statutory rights.

  1. The agreement with Us is personal to You, and You may not assign or transfer or otherwise part with the agreement without Our prior written consent.

  2. NOTICE TO ADVERTISERS a. When advertising with Ad Trader, You agree that Your advert may appear on the Website and other reputable third party internet sites (as determined by Us) and in the Publication (where relevant). When such details are shared, personal contact numbers (rather than Customer Protection Numbers) maybe used. We will determine whether Your advert appears on the Website and/or in the Publication and Your advert is not guaranteed to appear in both. b. Word limits apply according to the ad style chosen. c. Any item being sold that is connected to any business will be referred to Our Business Advertising Department. d. The advert will not appear in the publication until we have verified and accepted your advert copy. Any advert received by Us after 4.00pm on a Friday will not be verified and accepted before the following working day. e. Any misprints, omissions or other faults must be reported to Us by noon on the day of publication. We accept no responsibility for any misprints, omissions or other faults reported after this time. Copy may be changed as required by You, up until the specified deadline. f. No refunds are given on Private or Trade series bookings. g. We only accept advertisements with a full postal address. h. You must be over 16 to advertise and by placing an advertisement with Us, You warrant that You are 16 or over. i. All payments taken online will show on your credit/debit card statements as payment made to Trader Publishing Ltd. j. You agree that questions and complaints from persons in relation to Your advert, are Your exclusive responsibility and in the case of trade advertisers, You shall indemnify Us in respect of any claims or complaints brought against Us by any such third party. k. Hold until sold bookings will remain online for the maximum duration of 90 days from the date of placement of the Advert.

  3. PAYMENT a. Subject to clause 3b, all advertisements must be pre-paid prior to publication and We shall not be obliged to publish any advertisement that has not been paid for in advance. You shall be liable to pay such rates as stated by Us. b. If You are only placing an advertisement(s) in the Publication and not on the Website, We may at our discretion and subject to carrying out credit reference checks, offer You 30 day payment terms. Where such payment terms have been authorised in writing by Us, all invoices must be paid within 30 days of the date of invoice. Time for payment is of the essence. c. You shall be obliged to pay all sums due to Us without any set-off, counterclaim, deduction or other withholding of monies. The existence of a query on an individual item in an account shall not affect the due date of payment of the remaining balance in an account. d. When a sum owing has not been received by Us in full by the due date, We shall be entitled to suspend publication of any advertisements placed by You and in the case of trade advertisers, to charge interest on any unpaid sums in accordance with the Late Payment of Commercial Debts (Interest) Act 1998 (as amended). e. We shall have the right to change Our advertising rates at any time and for any reason and any revised rates shall apply to any advertising placed with Us after publication of the revised rates. f. Where payment is taken through the Website, we will refer you to a dedicated commerce provider who will take payment via a secure server (SSL) connection to ensure the safety of your payment online. Whilst every effort is made to ensure the safety of your transaction, We cannot and do not accept liability for any loss or damage incurred as a result of using the secure payment mechanism.

  4. WARRANTIES You warrant that a. all copy information and materials that You provide to Us is complete, accurate, legal, non-defamatory, decent, honest and truthful and complies with the British Code of Advertising Practice, all other relevant codes under the general supervision of the Advertising Standards Authority and all current relevant legislation b. the publication of the advertisement by Us will not breach any contract, infringe any third party intellectual property rights or other rights; render Us or any other company in Trader Media Group liable to any proceedings; and/or detriment Our reputation and/or the reputation of the Trader Media Group c. in respect of any advertisement which contains any copy and/or photographs by which any living person is or can be identified, You have obtained the necessary authority of such living person and complied with the Data Protection Act 1998 (as amended from time to time).

  5. VIDEOS a. Videos may be checked to ensure that the content meets the requirements set out in these terms and conditions. b. If Your video includes infringing material We reserve the right to remove it from Our Website. c. Videos must not contain: nudity, profanity, pornography, drug use, violence, attacks on individuals or groups (including sexist, racist, defamatory or homophobic material), obscene material, copyrighted material including music or radio audio, material that could be considered dangerous or encourage others to be dangerous. d. Videos should only advertise one vehicle. e. Video audio should also comply with the above if it is not deemed by Us to do so We reserve the right to remove the sound.

  6. INTELLECTUAL PROPERTY RIGHTS a. All intellectual property rights (including, without limitation, copyright, trade marks, database rights and design rights (whether registered or not)) (?IPRs?) in any copy, text, artwork, photographs or other materials which We have created and/or in any way altered for You shall belong to Us absolutely. To the extent that any such IPRs are not automatically vested in Us, You assign to Us all such IPRs. You shall, at Our request, sign and execute all such documents and do all such acts as We may reasonably require to vest the IPRs in Us and to protect and enforce them. In respect of any materials (except those referred to above) which You supply to Us (?Materials?), You grant Us a non-exclusive, irrevocable, perpetual and royalty free licence to use such Materials for any purpose. You undertake that neither You nor any other person will assert any moral rights in or relating to the IPRs referred to above against Us or any third party. b. No advertisement (or any part thereof) placed with Us may be reproduced in any other publication or otherwise without Our express prior written consent and You shall not license, permit or authorise any such reproduction. c. You shall indemnify and keep Us fully and effectively indemnified against all actions, suits, claims, demands, costs, charges, damages, losses and expenses (including legal expenses on an indemnity basis) suffered or incurred by Us due to, or arising out of, the publication by Us of any advertisement for You in accordance with Your instructions or specifications including (without limitation) any claim for defamation or the infringement of any third party?s IPRs. d. All goodwill arising in connection with the name "Ad Trader" and the logos for Ad Trader shall belong to Us.

  7. OUR RIGHTS AND OBLIGATIONS a. We shall provide the service with reasonable care and skill in a professional and timely manner and the advertisement shall be designed materially in accordance with the agreed specification. b. Where Your advertisement is to appear on the Website, You acknowledge and accept that it is technically impossible to guarantee that the Website will be continuously available online or the corruption free or error free transfer of the advertisement to such websites. c. We do not monitor or control and shall not be responsible for the content of Your advertisement which You agree is Your sole responsibility. d. We reserve the right to refuse to publish any advert without reason and to classify, edit and delete an advert at Our sole discretion e. We may at any time vary the technical specifications of the Website (or any part of it) for operational reasons. f. We may at any time remove any or all of the materials from the advertisement which in Our opinion are unlawful or have been placed on the advertisement in breach of this agreement. g. From time to time We will need to carry out maintenance on Our equipment and systems, and We shall use Our reasonable endeavours to ensure that, in so doing, minimum disruption to the advertising is caused.

  8. TERMINATION We shall be entitled to terminate the agreement at any time by giving You 7 days written notice or immediately by giving You notice if (i) You breach the terms of this agreement; (ii) You are unable to pay Your debts (iii) You are bankrupt or suffer an event of insolvency and/or (iv) You cease or threaten to cease to trade.

  9. CANCELLATION AND REFUNDS a. If the advertisement You are placing is to first appear in the print publication You can cancel the advertisement before the print publication deadline and You will receive a full refund. Any advertisement cancelled after the print publication deadline is non-refundable. b. If You are placing an advertisement to first appear online Your advert will be processed immediately and is non-refundable. c. Once an item has been sold it is possible to delete the online version of your booking, however no part refunds are given.

  10. LIABILITY a. We shall not be liable to You for any: loss or damage suffered by You arising out of or in connection with any total or partial failure to publish an advertisement on the Website and/or in the Publication; loss of copy, artwork, photographs or other materials; in contract, tort (including, without limitation, negligence), statutory duty or otherwise arising out of or in connection with Your agreement with Us for (i) consequential, indirect or special loss or damage; (ii) any loss of goodwill or reputation; (iii) loss of business and/or opportunity; (iv) loss of profits; (v) loss of revenue; and/or (vi) any economic and/or other similar losses; and in each case such liability is excluded whether it is foreseeable, known, foreseen or otherwise and whether such losses are direct, indirect, consequential or otherwise. b. Our total liability to You in contract, tort (including, without limitation, negligence), statutory duty or otherwise (unless otherwise excluded) shall not exceed the charges paid by You for the relevant advertisement in the week during which the event giving rise to the liability occurred. c. Nothing in these Conditions shall exclude or restrict Our liability for death or personal injury caused by Our negligence, for fraudulent misrepresentation and/or for any other liability which We are not permitted to exclude or limit by law. d. In the event of any error, misprint or omission in an advertisement, We may at Our sole discretion either amend the relevant part of the advertisement or refund or adjust the charges. No refund, amendment or adjustment to the charges will be made where in Our sole opinion, the error, misprint or omission does not materially detract from the advertisement or where it arises as a result of incorrect or inadequate information provided by You. e. We shall not be liable to You for any delay in performing and/or any failure to perform Our obligations to You if the delay or failure is due to any cause beyond Our reasonable control (including, without limitation, any act of God, strike, infrastructure failure or power failure).

  11. DATA PROTECTION AND CREDIT REFERENCE CHECKS a. By submitting an advert to Us, You are requesting that Your advert appears on the Website and in the Publication. This means that the advert together with your telephone number and company details (where applicable) can potentially be viewed by all persons with internet access throughout the world. You consent to the publication of your data in this way. b. We each warrant to the other that We shall comply with the provisions of the Data Protection Act 1998 as may be amended from time to time (?Act?) in so far as Our agreement with You relates to or involves the processing of Personal Data (as defined in the Act). c. You acknowledge and agree that by placing an advertisement with Us, We may collect certain Personal Data relating to You and/or Your employees, consultants and/or contractors (as applicable). This Personal Data may be used for a number of purposes as further detailed in Our Privacy Policy on the Website which We advise You to read. d. You acknowledge and agree that We may carry out credit reference checks on You and/or any individual employed or otherwise engaged by You. We reserve the right, at Our sole discretion, to refuse to provide any services to You, if in Our sole opinion any credit reference results are unsatisfactory.

  12. GENERAL a. These Conditions and any order form (where relevant) contain the entire agreement between Us and You and supersede all prior agreements. Nothing in these Conditions shall exclude Our liability for fraudulent misrepresentation. b. If any provision of these Conditions is deemed by a competent authority to be invalid, unlawful or otherwise unenforceable then such provision shall be severed from the remaining Conditions which shall continue to be valid and enforceable to the fullest extent permitted by law. c. We reserve the right to assign or sub-contract this agreement and any of Our rights or obligations to a third party. d. We reserve the right to modify these Conditions from time to time and any such modifications shall be effective immediately from the time they are notified to You. Display of the modified Conditions on the Website shall be deemed to be notice to You. You agree to review the Conditions regularly to ensure that You are aware of any modifications. e. The agreement which incorporates these Conditions shall be governed by and construed in accordance with English law and the parties irrevocably submit to the exclusive jurisdiction of the English courts.

  13. TRADE ADVERTISING

    The following terms and conditions only apply to orders placed for trade advertising and are in addition to the terms and conditions set out above:
    a. NOTICE -The Business Advertisement Disclosure Order 1977 came to effect on January 1st 1978, and requires all advertisements by people who seek to sell goods in the course of business to make the fact clear. This requirement applies whether the advertiser is acting on his own behalf, or for some other person. In the course of whose business goods are to be sold. Customers should be able to tell whether an advertisement relates to a sale by a trade or private seller. It is the responsibility of the advertiser to comply with the Order. Where You are a trader, it is an offence, for which You may be prosecuted, not to advertise the fact that You are a trader.

    b. The placing of an order for trade advertising to be included on the Website and Publication shall amount to an acceptance of these conditions. Any agency conditions stipulated on an agency's order shall be void in so far as they are in conflict with these Conditions.

Please contact our Customer Helpdesk for more details helpdesk@adtrader.co.uk


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